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Descripción

As more developed the modern society, the more importance are given to higher education. Thus, it becomes crucial to understand how the higher educational institution should perform to attract more students. The main objective of this research is to find out the determination of students' satisfaction in higher learning. In order to complete this research, the "competitive advantage" theory from strategy management is introduced to analyze the research question. Data were gathered using structured questionnaire survey of 150 students from different schools in Universiti Sains Malaysia. Regression analysis was used to examine the relationship between competitive advantage dimensions and the students' satisfaction. The result indicates that the most significant factor that influences students' satisfaction is the quality of education and the least is the availability of latest education technology.

Contribuyente

Autor Shankar Chelliah

Autor Li Tong

Autor Rajendran Muthuveloo

Información

DUIN 16CGO1R8R19

GTIN 9783846502983

Idioma Inglés

Número de páginas 88

Product type Libro de bolsillo

The Competitive Advantages in Public Higher Education

A Case in Malaysia

Shankar Chelliah

47,61 €

Vendedor: Dodax EU

Fecha de entrega: entre viernes, 6. noviembre y martes, 10. noviembre

Condición: Nuevo

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47,61 €
IVA incluído - Envío GRATIS