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Descripción

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

Contribuyente

Autor Robert S. Kaplan

Autor David P. Norton

Información

DUIN 1AEIMOV67BM

GTIN 9780875846514

Idioma Inglés

Número de páginas 336

Product type Libro

Dimensión 241 x 167 x 35  mm

Peso del producto 670 g

The Balanced Scorecard, English edition

Translating Strategy into Action

Robert S. Kaplan

41,69 €

Vendedor: Dodax EU

Fecha de entrega: entre jueves, 29. octubre y lunes, 2. noviembre

Condición: Nuevo

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41,69 €
IVA incluído - Envío GRATIS