Carrito de compras

Case study and comparative strategic analysis of Toyota and Ryanair

The key differences in the operations strategy of manufacturers and service firms in terms of process design, supply chain, human resources, capacity, innovation and quality management.
por Christoph Müller - Vendido por Dodax EU
Condición: Nuevo
39,60 €
IVA incluído - Envío GRATIS
Christoph Müller Case study and comparative strategic analysis of Toyota and Ryanair
Christoph Müller - Case study and comparative strategic analysis of Toyota and Ryanair

¿Le gusta este producto? ¡Compártalo con todo el mundo!

39,60 € incl. IVA
Solo 1 artículos disponibles Solo 1 artículos disponibles
Entrega: entre 2021-03-15 y 2021-03-17
Ventas y envío: Dodax EU


Research Paper (undergraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The University of Surrey, course: Operations Management and Business Strategy, language: English, abstract: This paper seeks to compare and contrast the differences in the way manufacturing firms and service firms operate. For this purpose the paper conducts a comparative analysis of the operations strategy of Toyota, the world's leading car manufacturer and Ryanair, Europe's leading low-cost airline. Firstly, it will be dealt with the competitive factors both companies need to excel at in order to gain competitive edge and sustain economic viability from a long-term perspective. Secondly, it will outline the major aspects that enable both companies to succeed in a highly competitive and dynamic business environment. In particular, it will draw on key components of successful operations strategies, such as process design, human resource management, innovation management, supply chain management and quality management. Finally, the paper concludes by summing up the key points and highlighting the respective implications. In addition, the paper provides a more comprehensive strategic analysis of Ryanair's low-cost strategy in the appendix in order to promote understanding.


Autor Christoph Müller



GTIN 9783640896790

Número de páginas 68

Product type Libro de bolsillo

Dimensión 5 x 148 x 5  mm

Peso del producto 113 g

39,60 €
Utilizamos cookies en nuestro sitio web para que nuestros servicios sean más eficientes y más fáciles de usar. Por lo tanto, seleccione "Aceptar cookies". Lea nuestra Política de privacidad para obtener más información.