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Managerial Economics for Decision Making

por John Adams
Condición: Nuevo
68,39 €
IVA incluído - Envío GRATIS
John Adams Managerial Economics for Decision Making
John Adams - Managerial Economics for Decision Making

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Entrega: entre martes, 24 de mayo de 2022 y jueves, 26 de mayo de 2022
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Descripción

Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

Colaboradores

Autor:
John Adams
Linda Juleff

Detalles de producto

Indice:

Business Objectives.- The Economic Environment.- Demand Estimation and Forecasting.- Cost Concepts and Cost Estimation Techniques.- Pricing in Theory and Practice.- Non-Price Competition.- Investment Decisions and Capital Constraints.- Traditional versus DCF Method of Investment Appraisal.- Risk and Uncertainty in Investment Appraisal.- Investment Decisions in the Public Sector.- Case Study Siting a Processing Plant.- Managerial Decisions and the Firm's Competitive Strategy.

Observaciones:
Bridges the gap between abstract economic theory and everyday practical issues and problems in business and management
The use of maths is kept to a minimum to increase accessibility
Written in a friendly and engaging style with ample use of examples to help students to apply the theory to the realworld
Tipo de medio:
Tapa blanda
Editorial:
Macmillan Education
Biografía del artista:
JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland.
LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.
Idioma:
Inglés
Edición:
2003
Número de páginas:
360

Datos base

Tipo de producto:
Libro de bolsillo
Fecha de aparición:
13 de marzo de 2003
Dimensiones del paquete:
0.25 x 0.188 x 0.018 m; 0.694 kg
GTIN:
09780333961117
DUIN:
B6Q6PELR67S
68,39 €
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