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Online Growth Options for Retailers - Three Essays on Domestic and International Growth Strategies with Online Retailing

por Matthias Schu
Condición: Nuevo
88,38 €
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Matthias Schu Online Growth Options for Retailers - Three Essays on Domestic and International Growth Strategies with Online Retailing
Matthias Schu - Online Growth Options for Retailers - Three Essays on Domestic and International Growth Strategies with Online Retailing

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Descripción

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
 

Colaboradores

Autor:
Matthias Schu

Detalles de producto

Ilustraciones:
XVI, 136 p. 8 illus.
Indice:

Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers.- Internationalization Speed of Online Retailers.- Imitability of Online Shops, Strategies and Concepts.- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.

Observaciones:
Publication in the field of economic sciences


Includes supplementary material: sn.pub/extras

Tipo de medio:
Tapa blanda
Editorial:
Springer Fachmedien Wiesbaden GmbH
Biografía del artista:
Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.
Revisado:
"New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective." (Erfurter Hefte zum angewandten Marketing, (54), 2017)
Idioma:
Inglés
Edición:
Softcover reprint of the original 1st ed. 2017
Número de páginas:
136

Datos base

Tipo de producto:
Libro de bolsillo
Fecha de aparición:
9 de mayo de 2018
Dimensiones del paquete:
0.21 x 0.148 x 0.009 m; 2.045 kg
GTIN:
09783658215194
DUIN:
5P15F824GSO
88,38 €
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